Print Building egalitarian societies is one of the priorities of modern democratic states. Mass media play a unique and important role in the shaping of a society where men and women enjoy equal rights. This is reached through several means, including psychological, social, economic, philosophical, awareness of human rights, political and so on.
Researchers have documented the growing prevalence of sexual talk and portrayals of sexual behavior in televised media, as well as associations between adolescent viewing patterns and their sexual activities.
The emphasis was on rigorous research and included accessing the expertise of health care professionals and other knowledgeable sources on the media.
The available research does not adequately address the effects of exposure to sexual content in the media on adolescent beliefs, knowledge, intentions, and behaviors.
Similarly, research on sexual content of the Internet, in video games or other handheld devices, or in the multitude of other electronic media has been scant.
Adolescents may be exposed to sexual content in the media during a developmental period when gender roles, sexual attitudes, and sexual behaviors are being shaped. Analyses of broadcast media content indicate that, on average, teenaged viewers see incidents of sexual behavior on network television at prime time each week, 8 with portrayals of three to four times as many sexual activities occurring between unmarried partners as between spouses.
In a national study, 8 high school students reported an average of 2. Findings indicate that adolescent girls choose network television programs with sexual content more often than do adolescent boys 25 and spend more time watching it, often in the company of parents.
Compared with their white peers, African Americans spend more time watching television, are more likely to choose fictional programming with African American characters, and are more likely to perceive those characters as realistic.
Age or stage of development also influences comprehension and interpretation of sexual content. In a study of sexual innuendo on television, 29 year-old youths were less likely to understand suggestive material than and year-olds. A few studies have assessed the associations between the degree and nature of adolescent exposure to sexual content and their sexual attitudes and behaviors.
A recent study of African American girls aged 14 to 18 years found that teens with either multiple sexual partners or a history of sexually transmitted infections reported a higher rate of viewing television shows that depicted women as sexual objects or prizes.
Brown and Newcomer 34 found that television viewing patterns differed by the sexual status of the adolescent virgin versus sexually activewith sexually active teens viewing more television with a high level of sexual content.
Determining whether exposure to sexual content encouraged sexual experimentation, or vice versa, was not possible. This is a key unanswered question because of the lack of longitudinal research in this field.
Many theories have been advanced to explain the effects of media on behavior. Research on exposure to violent content in the media provides some support for these views.
Other promising work appears in research on televised alcohol advertising and adolescent drinking. Rather, the effects of alcohol advertisements depend on the extent to which young people like and attend to them. Music and humor are key elements in determining liking and attention.
Importantly, this research used statistical modeling that showed that attention to alcohol advertising increases adolescent drinking, whereas drinking does not influence attention to alcohol advertising.We are often bombarded with news stories showing the horrors of how media is shaping today's youth.
Violence, gender-stereotyping, and even increased sexual promiscuity have . This collection explores the sexual content of U.S. mass media and its influence in the lives of adolescents. Contributors address the topic of sexuality broadly, including evidence not only about physical sex acts, but also about the role the media play in the development of gender roles, standards of beauty, courtship, and relationship norms.
May 20, · Understanding media and the role it plays in society is key to forming educated opinions and having control over the media’s influence and the information it presents. sexuality, suffering and relief, and the start of celebrity idolization (Curtis, ).
One Response to Mass Media and its Influence on American Culture. Contributors address the topic of sexuality broadly, including evidence not only about physical sex acts, but also about the role the media play in the development of gender roles, standards of beauty, courtship, and relationship norms.
Sexuality and the Media Sexually speaking, playing catch-up is what being a teenager is all about, and movies like American Pie are, by now, an essential part of the ritual.
—Entertainment Weekly critic Owen Glieberman (, pp. 43–44). GENDER, RACE, AND MEDIA REPRESENTATION understanding both the media’s role in the production and reproduction of inequity ; Perry, ).
Sexuality is not dis-cussed in reference to sexual orientation but to how popular culture has commodified the black female body as .